The mass communication program encompasses several tracks including print media, digital media, radio and television, public relations, advertising and fine arts. These tracks and their corresponding courses are based on contemporary media topics and issues, ensuring thoughtful, up-to-date, and creative learning environments.

The department’s specialized faculty is dedicated to cultivating students’ skills and talents through course work and activities that focus on new technology and digital communication. Concurrently, faculty commitment to the theoretical foundation, which includes communication theories, ethical issues, media regulations and the impact of media on society, is strong. Students thus work to implement and produce comprehensive practical projects to fulfill their media training within the department.

The program thereby increases the likelihood of students’ successfully accessing opportunities after graduation in various media organizations, both private and governmental. They are also subsequently encouraged to pursue the master’s degree in communication.

 

Detailed Study Plan


Press here to download the Academic Plan of the program 2016

 

  • Focusing on providing students with the basic knowledge in the media field, and including in the plan the latest media studies in the various disciplines.
  • Developing practical skills in the student and focuses in the plan on encouraging creative and professional production, in the various media disciplines to achieve maximum benefit from the potential offered Bahrain Credit Media Centre in developing student's productivity, through practical courses, workshops and the various training courses provided by the Centre.
  • Raising in the student the spirit of criticism, and scientific thinking in his theoretical, practical or productive research.
  • Paying attention to languages, where the plan focuses on building student skills in Arabic and English languages.
Giving the specialization a local touch so that the student does not become alienated or otherwise isolated from the local and regional reality of levels, taking full advantage of international and Arab academic expertise.

Students who hold a bachelor's degree in Communication should be able to:

  1. Cover and write various forms of media in the areas of journalism, public relations, advertising, radio, television and the Internet;
  2. Produce and present programs on radio and television;
  3. Produce and creatively design media content using new media and multimedia applications;
  4. Manage media institutions and public relations in the public and private sectors, and plan media campaigns;
  5. Design and launch marketing and advertising campaigns;
  6. Employee merging communication and information technologies in the field of media and communication;
  7. Gain proficiency in the basic media concepts and theories, in Arabic and English;
  8. Undertake scientific research in the field of media and communication;
  9. Commit to media work ethics, and apply them in accordance with local and international charters and conventions;
Use Arabic and English communication skills in dealing with superiors and colleagues, while respecting societal values.

In addition to the general conditions and regulations applicable at the University of Bahrain, students who wish to enroll in the Bachelor's Program in Communication have to meet the following requirements:

  1. To pass the written test organized by the department for this purpose, and in accordance with the criteria specified by the program.
  2. To pass the interview organized by the department for this purpose, and in accordance with the criteria specified by the program.
  3. To pass the technical aptitude test organized by the department for this purpose, and in accordance with the criteria specified by the program.
  4. Students must maintain a cumulative GPA of at least 2.0 or more in order to continue in the program, in accordance with the procedures of the Deanship of Admission and Registration.