Workshop Highlights Personal Branding and Career Readiness

A workshop at the University of Bahrain emphasized the importance of building a professional personal brand and its role in strengthening students’ career readiness, preparing them for the transition from university to the job market. The session was part of the “Preparing Future Leaders Program” series for the training and qualification stage, organized by the Deanship of Student Affairs.

Held on Tuesday, 27 October 2026, the workshop was led by Dr. Karim ben Yahia, Assistant Professor of Marketing. He covered several key areas of career preparation, including making a mindful transition from university to the workplace, building a CV and digital profile on LinkedIn, mastering job interview skills, developing a professional network, and strengthening self-marketing skills.

The workshop aimed to equip students with the skills to present their abilities and experience professionally, and to showcase their academic and personal qualifications in ways that support their chances of securing suitable jobs and succeeding in their careers.

The workshop forms part of the Deanship of Student Affairs’ efforts to prepare students for professional life and develop their leadership and professional skills, helping them become more competitive in the job market.

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