Webinar at University of Bahrain Examines “AI’s Transformative Role in E-Commerce Personalization” 

The University of Bahrain held a webinar via Microsoft Teams titled “From UX to PX: How AI is Transforming the Personalization Experience in E-Commerce” on Wednesday, April 29, 2026.

The session featured Mr. Anas Tradi, Lead UX Designer at The Group Securities in Qatar. He detailed how AI applications are moving beyond superficial interfaces to enhance core business operations, including personalization, inventory management, development cycles, and customer service.

The webinar explored how AI is a fundamental force reshaping the digital marketplace and discussed three critical domains: Shopping Experience, Stock Management, and Development & Testing. Mr. Tradi defined the foundational concepts of digital experience and showcased AI-driven tools tailored to specific e-commerce functions.

The session was moderated by Dr. Karim Ben Yahia, Assistant Professor in the Department of Management & Marketing at the College of Business Administration.

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