UOB Students Learn How Creative Marketing Builds Lasting Brands

Marketing and management students at the University of Bahrain (UOB) gained insights into brand positioning, audience engagement strategies, and adapting to market trends during a seminar titled “From Idea to Impact: How Creative Marketing Builds Lasting Brands.”

The session was led by Zahra Taqi, Founder of ZT Events and Marketing, and moderated by Dr. Karim bin Yahia, Assistant Professor of Marketing.

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